Brand Real : How Smart Companies Live Their Brand Promise And Inspire Fierc
$18.95
Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands-logos, advertising, imagery, communications-directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814439265
ISBN10: 0814439268
Laurence Vincent
Binding: Trade Paper
Published: March 2012
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
Related products
-
101 Quiet Moments With God For New Moms
$10.00Add to cartNew moms are richly blessed, extremely busy and very tired. Spend a few minutes each day remembering how much God loves you and your new baby.
101 brief inspirational messages with a Scripture or encouraging quote
Padded hardcover
Satin ribbon marker
Min order is 3 -
Bad Girls Of The Bible
$18.00Add to cartThis is the signature book that launched Higgs’s unique brand of “girlfriend theology,” now updated with a contemporary look and with study guide included. In looking at what we can learn from biblical women gone bad through her “novel approach to Bible study,” Liz brings to life ancient stories and unforgettably reveals how timeless truths of the Bible apply to today’s woman. With more than 1 million books sold in the series, this newly-repackaged edition appeals to women of all ages and stages of Christian faith.
-
Weight Of Glory
$16.99Add to cartSelected from sermons delivered by C. S. Lewis during World War II, these nine addresses show the beloved author and theologian bringing hope and courage in a time of great doubt. “The Weight of Glory,” considered by many to be Lewis’s finest sermon of all, is an incomparable explication of virtue, goodness, desire, and glory. Also included are “Transposition,” “On Forgiveness,” “Why I Am Not a Pacifist,” and “Learning in War-Time,” in which Lewis presents his compassionate vision of Christianity in language that is both lucid and compelling.
Reviews
There are no reviews yet.