Scientific Advertising : Original Classic Edition
$14.95
The essential guidebook on how to make your marketing and advertising more profitable–faster.
You already have a great product or service–how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
*Create a winning personality for your ads
*Incentivize people to buy without using sensationalism or empty rhetoric
*Strategically incorporate visual design elements into ads
*Harness the power of coupon advertising, product sampling, and direct-mail marketing
*Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781640954250
ISBN10: 1640954252
Claude Hopkins
Binding: Trade Paper
Published: January 2023
Publisher: Sound Wisdom
Print On Demand Product
Related products
-
And The Two Became One Journal
$16.50Add to cartHARDCOVER, COPTIC BOUND JOURNAL: Allows book to lay completely open when flat for ease of use
192-LINED PAGES: Journal measures 6.5 x 8.5 x 0.75-inches
BECOME ONE: White with gold foil print; reads “And the two shall become one”
INCLUDES 8 ALTERNATING PHRASES: Each page has a different message about marriage, relationships and love
-
God I Never Knew
$16.00Add to cartWho is the Holy Spirit, and exactly what does He do?
Many people find the Holy Spirit mysterious, confounding-even controversial. Why is the third person in the Godhead-the one Jesus said would be the believer’s ultimate source of truth and comfort-the source of such confusion?
In The God I Never Knew, Robert Morris clearly explains that the Holy Spirit’s chief desire is for relationship–to offer us the encouragement and guidance of a trusted friend. This insightful and biblically-based book moves beyond theological jargon, religious tradition, and cultural misconceptions to clarify what the Holy Spirit promises to do in your life:
* Dwell within you
* Be your helper
* Guide you into all truth
* Comfort you
* Pray for you
* Show you things to come
* Never leave youIt’s time to experience the Holy Spirit in a fresh, new way-to meet the God you may have never known.
Includes a small group study guide!
-
Women Of The Bible Speak
$25.99Add to cartThe women of the Bible lived timeless stories–by examining them, we can understand what it means to be a woman of faith.
People unfamiliar with Scripture often assume that women play a small, secondary role in the Bible. But in fact, they were central figures in numerous Biblical tales. It was Queen Esther’s bravery at a vital point in history which saved her entire people. The Bible contains warriors like Jael, judges like Deborah, and prophets like Miriam. The first person to witness Jesus’ resurrection was Mary Magdalene, who promptly became the first Christian evangelist, eager to share the news which would change the world forever.
In The Women of the Bible Speak, Fox News Channel’s Shannon Bream opens up the lives of sixteen of these Biblical women, arranging them into pairs and contrasting their journeys. In pairing their stories, Shannon helps us reflect not only on the meaning of each individual’s life, but on how they relate to each other and to us.
From the shepherdesses of ancient Israel who helped raise the future leaders of the people of God, to the courageous early Christians, the narrative of the Bible offers us many vivid and fascinating female characters. In their lives we can see common struggles to resist bitterness, despair, and pride, and to instead find their true selves in faith, hope, and love. In studying these heroes of the faith, we can find wisdom and warnings for how to better navigate our own faith journeys.
The Women of the Bible Speak outlines the lessons we can take from the valor of Esther, the hope of Hannah, the audacity of Rahab, and the faith of Mary. In broadening each woman’s individual story, Shannon offers us a deeper understanding of each, and wisdom and insights that can transform our own lives today.
Reviews
There are no reviews yet.