Experience Effect : Engage Your Customers With A Consistent And Memorable B
$22.99
The decision to pay for a product or service often transcends the commodity itself to the total buying process: message, ads, sales approach, website, interaction, and more. Jim Joseph’s The Experience Effect shows how to coalesce these elements into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
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SKU (ISBN): 9780814437599
ISBN10: 0814437591
Jim Joseph
Binding: Trade Paper
Published: May 2010
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
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