Find A Niche And Scratch It
$26.00
Jesus was uniquely adept in the art of “reading” people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice.
Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation’s strengths and the needs of its community, and to develop strategies for effective ministry.
Perry’s plan: to create a common vocabulary that will bridge the communication gap between the disciplines of business marketing and congregational outreach strategizing. The key: to keep in mind the reason we are working to reach people-not to make money for shareholders, but to share the Good News that God loves us. The goal: to foster genuinely healthy, growing congregations! Foreword by Robert D. Dale.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781566992756
ISBN10: 1566992753
Robert Perry
Binding: Trade Paper
Published: January 2003
Publisher: Rowman and Littlefield Publishing Group
Print On Demand Product
Related products
-
Tactics 10th Anniversary Edition (Anniversary)
$22.99Add to cartIn a world indifferent or even opposed to Christian truth, followers of Christ must be better equipped to communicate the timeless of the Christian faith. But how do you have a conversation with someone who is intent on proving you wrong and won’t accept the Bible as a source of authority?
In Tactics, Gregory Koukl demonstrates how to artfully regain control of conversations, keeping them moving forward in constructive ways through thoughtful diplomacy. You’ll learn how to maneuver comfortably and graciously through the minefields of a challenging discussion, how to stop challengers in their tracks, and how to turn the tables on question or provocative statement. Most importantly, you’ll learn how to get people thinking about Jesus.
Drawing on extensive experience defending Christianity in the public square, Koukl shows you how to:
*Initiate conversations effortlessly
*Present the truth clearly, cleverly, and persuasively
*Graciously and effectively expose faulty thinking
*Skillfully manage the details of dialogue
*Maintain an engaging, disarming style even under attackTactics provides the game plan for communicating the compelling truth about Christianity with confidence and grace.
-
Mere Christianity
$17.99Add to cartArguably the 20th century’s most influential Christian writer, C.S. Lewis sought to explain and defend the beliefs that nearly all Christians at all times hold in common. His simple yet deeply profound classic, originally delivered as a series of radio broadcasts, is a book to be thoroughly digested by believers and generously shared with skeptics. Paperback with French f laps and deckled page edges.
-
Bad Girls Of The Bible
$18.00Add to cartThis is the signature book that launched Higgs’s unique brand of “girlfriend theology,” now updated with a contemporary look and with study guide included. In looking at what we can learn from biblical women gone bad through her “novel approach to Bible study,” Liz brings to life ancient stories and unforgettably reveals how timeless truths of the Bible apply to today’s woman. With more than 1 million books sold in the series, this newly-repackaged edition appeals to women of all ages and stages of Christian faith.
-
Weight Of Glory
$16.99Add to cartSelected from sermons delivered by C. S. Lewis during World War II, these nine addresses show the beloved author and theologian bringing hope and courage in a time of great doubt. “The Weight of Glory,” considered by many to be Lewis’s finest sermon of all, is an incomparable explication of virtue, goodness, desire, and glory. Also included are “Transposition,” “On Forgiveness,” “Why I Am Not a Pacifist,” and “Learning in War-Time,” in which Lewis presents his compassionate vision of Christianity in language that is both lucid and compelling.
Reviews
There are no reviews yet.