Scientific Advertising : Original Classic Edition
$18.68
The essential guidebook on how to make your marketing and advertising more profitable–faster.
You already have a great product or service–how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
*Create a winning personality for your ads
*Incentivize people to buy without using sensationalism or empty rhetoric
*Strategically incorporate visual design elements into ads
*Harness the power of coupon advertising, product sampling, and direct-mail marketing
*Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781640954250
ISBN10: 1640954252
Claude Hopkins
Binding: Trade Paper
Published: January 2023
Publisher: Sound Wisdom
Print On Demand Product
Related products
-
Be Like Jesus Study Guide (Student/Study Guide)
$13.99In this eight-session video Bible study (DVD/digital downloads sold separately), pastor and author Randy Frazee explains that our spiritual transformation involves not only thinking and acting like Jesus but also allowing those thoughts and behaviors to shape our attitudes. As we do this, we experience a new way of looking at the world and discover an inner strength that allows us to remain steadfast, secure, and solid in the face of any circumstance. We also discover a new desire to serve others . . . which, in turn, draws them to the love of Christ. We know we are becoming like Jesus when we possess these attributes:
*I have a deep love for God and for the other people in my life.
*I have inner contentment in spite of my circumstances and understand my purpose in life.
*I have freedom from anxiety because I am at peace with God, others, and myself.
*I have experienced the power, through Christ, to control my thoughts and behaviors.
*I have patience in the unavoidable pressures of life and am slow to anger.
*I have the desire to be kind and good in my relationships with others.
*I have established a good name with God and others based on my loyalty to those relationships.
*I have become thoughtful, considerate, and calm in my dealings with others.Grounded in carefully selected scripture, Be Like Jesus is a churchwide discipleship program that will take you on a journey to become more like Jesus in your behaviors. This revised study, adapted from Part 3 of the Believe churchwide study, includes an updated video study and new content and questions adapted from the existing Believe Study Guide and Think, Act, Be Like Jesus by Randy Frazee.
SESSIONS
*Love
*Joy
*Peace
*Self-Control
*Patience
*Kindness / Goodness
*Faithfulness
*GentlenessDesigned for use with the Be Like Jesus Video Study (sold separately).
Add to cart21 in stock (additional units can be purchased)
-
Resilient Study Guide Plus Streaming Video (Student/Study Guide)
$21.99The human soul has a built-in yearning for joy and beauty and all good things. But that craving for life has taken a real beating in recent years. Between false promises of ease and comfort on one side and the sheer trauma of global disease and disasters on the other, people today are facing a shortage of peace, happiness and strength.
In the Resilient video Bible study, bestselling author John Eldredge provides skills and tools to help participants strengthen their hearts and souls–and reveals a path toward genuine recovery and resilience provided by Jesus himself. Drawing on wisdom from scripture and Christian tradition, and illustrated throughout with powerful true stories of grit and survival, Resilient will help participants:
*Recover from the trauma of recent world events and tap into the supernatural graces that God promises
*Learn to be patient with themselves–genuine recovery from spiritual and emotional trauma takes time and intentionality
*Create a plan–because resilience and victory aren’t going to come with a swipe on a home screen
*Discover deep wells of freedom and strength through Christ, who lives within us
Thriving requires a resilient soul. This study will help participants find the resilience they need when the world has gone mad–and discover in Jesus himself the strength that prevails.
This study guide includes:
*Individual access to streaming video sessions
*A guide to best practices for leading a group
*Video notes and a comprehensive structure for group discussion time
*Personal study for deeper reflection between sessionsDesigned for use with Resilient Video Study, (sold separately).
Add to cartin stock within 3-5 days of online purchase
-
Women Of The Bible
$16.99Based on the bestselling book coauthored with Ann Spangler, Women of the Bible, this study edition includes an introduction to each woman, major Scripture passages, study materials, and cultural backgrounds. There are fifty-two studies, one for each week of the year. Newly gathered study aids include helpful charts as well as a complete listing of all women of the Bible, with pertinent Scripture references. Space is included to record your thoughts and insights.
Each timeless biblical story mirrors the challenges and changes today’s women face. Through understanding these women’s lives, this easy-to-use study resource will help you discover the God behind their stories-and yours.
Add to cartin stock within 3-5 days of online purchase
Reviews
There are no reviews yet.