Scientific Advertising : Original Classic Edition
$18.68
The essential guidebook on how to make your marketing and advertising more profitable–faster.
You already have a great product or service–how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
*Create a winning personality for your ads
*Incentivize people to buy without using sensationalism or empty rhetoric
*Strategically incorporate visual design elements into ads
*Harness the power of coupon advertising, product sampling, and direct-mail marketing
*Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781640954250
ISBN10: 1640954252
Claude Hopkins
Binding: Trade Paper
Published: January 2023
Publisher: Sound Wisdom
Print On Demand Product
Related products
-
Mere Christianity
$17.99Arguably the 20th century’s most influential Christian writer, C.S. Lewis sought to explain and defend the beliefs that nearly all Christians at all times hold in common. His simple yet deeply profound classic, originally delivered as a series of radio broadcasts, is a book to be thoroughly digested by believers and generously shared with skeptics. Paperback with French f laps and deckled page edges.
Add to cart1 in stock (additional units can be purchased)
-
Unshakable Hope Study Guide (Student/Study Guide)
$12.99The Unshakable Hope group Bible study provides groups of all sizes the opportunity to discuss and apply what they experience during the twelve-week Unshakable Hope church campaign.
In this 12-week study, bestselling author and pastor Max Lucado reveals how the heroes in the Bible came from all walks of life. They were rulers, servants, teachers, doctors. They were male, female, single, married. Yet one common denominator united them: they all put their faith in God’s promises. Because of God’s promises, Noah built an ark on dry land, Abraham went to a distant land, Joshua claimed the Promised Land, David became king, Peter preached the first sermon, and John caught a glimpse of the future.The stories of the men and women in Scripture were different, but the theme was the same: they were people of the Promise. Since the beginning of time, God’s relationship to humankind has been shaped by specific requirements and promises. These covenants were unchangeable decrees that defined the outflow of history. Some of the promises were positive, the assurance of blessings. Some of them were negative, the guarantee of consequence. But all the promises were binding.
This world has a tremble to it. There are things that seem unsteady in this life. But when we belong to God, it allows us to filter our problems through the promises of God. When crises arise, we can simply mutter, “But God said…” When struggles threaten, we can be seen flipping through the Bible, saying, “I know that God said something about this.” When we choose to be people of the promise, we choose to build our lives on promises of God not the circumstances of life.
It is through the great and precious promises that we participate in the divine nature of God. They sit like golden stones in the pathway to God’s world. They are strong boulders that form the bridge over which we walk from our sin to salvation. They aren’t just great, they are “very great”; and they aren’t just valuable, they are “precious.” To bind them around our neck is to adorn ourselves with the finest jewels of the universe. As Dwight Moody put it, “If you would spend a month feeding on the precious promises of God-you wouldn’t be going about complaining how poor you are. You would lift up your head and proclaim the riches of His Grace, because you couldn’t help doing it.”
Sessions include:
1. You Are Stamped with God’s Image
2. God Will Win the Victory
3. You Are an Heir of God
4. Your Prayers Have Power
5Add to cartin stock within 3-5 days of online purchase
-
Life Lessons From Genesis
$10.99A beginning. An origin. Knowing where you came from says much about where you are going. Perhaps that is why the first book of the Bible is a book of beginnings.God wants us to know from where we came. Learning that will teach us much about the place we are going.
This study highlights the themes of sin and its consequences as Lucado brings us back to the beginning of the Bible. This study reminds us that Gods promises are ever present even in difficult times. Each lesson has a Scripture passage, as inspirational reading, questions to answer, space for journaling, and a prayer.
The Life Lessons with Max Lucado series brings the Bible to life in twelve lessons filled with intriguing questions, inspirational stories, and poignant reflections to take you deeper into God’s Word. Each lesson includes an opening reflection, background information, an excerpt of the text (from the New International and New King James versions), exploration questions, inspirational thoughts from Max, and a closing takeaway for further reflection.
The Life Lessons series is ideal for use in both a small-group setting or for individual study.Add to cartin stock within 3-5 days of online purchase
Reviews
There are no reviews yet.