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Consultative Selling : The Hanan Formula For High-Margin Sales At High Leve
$22.99
Do you sell products or services? It doesn’t matter: What you’re really selling is customer profit. You help your customers and clients make profitable business decisions, and you are both rewarded with the fruits of a long-term business relationship. For 40 years, Mack Hanan’s Consultative Selling has empowered countless sales professionals to reap maximum success, and the Eighth Edition is here to take them-and you-to the next level, with brand new sections on: Creating a two-tiered sales model to separate consultative sales from commodity sales * Building and using consultative databases for value propositions and proof of performance * Studying your customers’ cash flows to win proposals * Using consultative selling strategies on the Web * Coping with-and reversing-the inevitable “no” Consultative Selling is packed with new partnering strategies, cost/benefit analysis templates, detailed monetized value proposition models, outcome-based branding approaches, and powerful consulting tactics that will make your customers’ competition-and your own rivals-irrelevant.
in stock within 3-5 days of online purchase
SKU (ISBN): 9780814437506
ISBN10: 0814437508
Mack Hanan
Binding: Trade Paper
Published: March 2011
Publisher: AMACOM – Harper Collins Publishers
Print On Demand Product
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