Jerusalem Time Line Pamphlet
Large Print Outreach New Testament Bible Comfort Print
Benefit Of Doubt
Filament Bible Journal Hebrews
Live Like A Guide Dog
Bienvenidos Al Mundo De La Bib - (Spanish)
Weekly Rest Project
Girls CZ Cross Fear Not (Bracelet/Wristband)
Remembering Gods Promises
Midnight On The Scottish Shore
Every Womans Bible Filament Enabled Edition
Home With God
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Action Bible Color And Learn
Deep Rooted Marriage Companion Guide (Student/Study Guide)
Armor Of God Bible Comfort Print
Ruth: Fields of Grace
Alcohol And Drug Abuse
Drawing Pad : Available From Anchor
Navigating Destructive Relationships
Berenstain Bears And The Little Lost Cub Level 1
Devocional En Un Ano - (Spanish)
Be Like Jesus Study Guide (Student/Study Guide)
Quick Scripture Reference For Counseling Youth (Revised)
Scientific Advertising : Original Classic Edition
$18.68
The essential guidebook on how to make your marketing and advertising more profitable–faster.
You already have a great product or service–how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
*Create a winning personality for your ads
*Incentivize people to buy without using sensationalism or empty rhetoric
*Strategically incorporate visual design elements into ads
*Harness the power of coupon advertising, product sampling, and direct-mail marketing
*Run test campaigns to make smarter decisions about your advertising dollars
Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.
in stock within 3-5 days of online purchase
SKU (ISBN): 9781640954250
ISBN10: 1640954252
Claude Hopkins
Binding: Trade Paper
Published: January 2023
Publisher: Sound Wisdom
Print On Demand Product
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