R E D Marketing
$14.99
Cree campaas de marketing innovadoras aprovechando el poder de R.E.D. Marketing: una metodologia transparente y flexible directamente de la potencia de marketing Yum! Brands.
Ignore los libros de marketing, los cursos e incluso las charlas TED que ofrecen explicaciones hipoteticas que suenan sensatas y adopte el enfoque sistematico y probado de R.E.D. Marketing, que el reciente CEO y actual director de marketing de Yum! Brands llevo a cabo para dirigir Taco Bell y KFC a un crecimiento de dos digitos. Este libro, repleto de marcos sencillos e historias interesantes, ayudara a todos los miembros de su empresa a comprender que funciona realmente para impulsar el crecimiento sostenible de la marca y el exito empresarial.
En 2011, Greg Creed acababa de ser elevado de presidente a director ejecutivo de Taco Bell, una marca en crisis en ese momento. Estaba sobre sus hombros cambiar las cosas rapidamente junto con el coautor y director de marketing, Ken Muench. Juntos, desarrollaron el metodo R.E.D. (Relevancia, Facilidad, Distincion).
Su metodologia simple no requiere terminos complicados y un doctorado para comprenderla, en realidad es bastante simple: el marketing funciona de tres formas muy diferentes:
*Relevancia: es relevante para el mercado?
*Facilidad: es facil de acceder y utilizar?
*Distincion: Se destaca de la competencia?
Combinando ejemplos reales de Yum! y otras marcas conocidas de todos los tamaos en todo el mundo con los ultimos descubrimientos en marketing, neurociencia y economia del comportamiento, y la propia experiencia del autor comercializando tres marcas diferentes en 120 paises, su marca puede establecer y lograr una verdadera campaa de marketing revolucionario usando R.E.D. Marketing.
R.E.D. Marketing
Create innovative marketing campaigns by leveraging the power of R.E.D. Marketing: a transparent and flexible methodology directly from the marketing powerhouse Yum! Brands marketing powerhouse.
Ignore the marketing books, courses and even TED talks that offer hypothetical explanations that sound sensible and adopt the systematic and proven R.E.D. Marketing approach, which the recent CEO and current chief marketing officer of Yum! Brands took to lead Taco Bell and KFC to double-digit growth. Packed with simple frameworks and interesting stories, this book will help everyone in your company understand what really works to drive sustainable brand growth and business success.
In 2011, Greg Creed had just been eleva
in stock within 3-5 days of online purchase
SKU (ISBN): 9781400247073
ISBN10: 1400247071
Greg Creed | Ken Muench
Binding: Trade Paper
Published: June 2023
Publisher: Groupo Nelson
Print On Demand Product
Related products
-
God For The Rest Of Us Pastors DVD Kit
$19.99The Pharisees called Jesus “a friend of sinners.” He took it as a compliment. Would you? In these resources, Pastor Vince Antonucci and his unusual church that reaches out to people on the Las Vegas Strip explore a powerful question: what if God is not just for the faithful, church-going, or holier-than-thou types – what if God is for the rest of us? This small group study expands viewpoints, overcomes stereotypes, and models how to really love people like Jesus does. The Pastor’s Kit includes everything needed to plan a six-week teaching series around the concepts presented in the Small Group Study. It includes:
Special video message for pastors
Video guide for implementing a church-wide program
Six sermon outlines
Six short video clips to accompany each week’s sermon
Six sermon bumpers (short video clips to introduce each week’s sermon)
Digital art files to use in creation of bulletins and other promo materialsAdd to cartin stock within 3-5 days of online purchase
-
Women Of The Bible
$16.99Based on the bestselling book coauthored with Ann Spangler, Women of the Bible, this study edition includes an introduction to each woman, major Scripture passages, study materials, and cultural backgrounds. There are fifty-two studies, one for each week of the year. Newly gathered study aids include helpful charts as well as a complete listing of all women of the Bible, with pertinent Scripture references. Space is included to record your thoughts and insights.
Each timeless biblical story mirrors the challenges and changes today’s women face. Through understanding these women’s lives, this easy-to-use study resource will help you discover the God behind their stories-and yours.
Add to cartin stock within 3-5 days of online purchase
-
Screwtape Letters
$17.99Wormwood, a demon apprentice, must secure the damnation of a young man who’s just become a Christian. He seeks the advice of an experienced devil, his uncle Screwtape. Their correspondence offers invaluable—and often humorous—insights on temptation, pride, and the ultimate victory of faith over evil forces. Paperback with French flaps and deckled page edges.
Add to cartin stock within 3-5 days of online purchase
-
Life Lessons From Genesis
$10.99A beginning. An origin. Knowing where you came from says much about where you are going. Perhaps that is why the first book of the Bible is a book of beginnings.God wants us to know from where we came. Learning that will teach us much about the place we are going.
This study highlights the themes of sin and its consequences as Lucado brings us back to the beginning of the Bible. This study reminds us that Gods promises are ever present even in difficult times. Each lesson has a Scripture passage, as inspirational reading, questions to answer, space for journaling, and a prayer.
The Life Lessons with Max Lucado series brings the Bible to life in twelve lessons filled with intriguing questions, inspirational stories, and poignant reflections to take you deeper into God’s Word. Each lesson includes an opening reflection, background information, an excerpt of the text (from the New International and New King James versions), exploration questions, inspirational thoughts from Max, and a closing takeaway for further reflection.
The Life Lessons series is ideal for use in both a small-group setting or for individual study.Add to cartin stock within 3-5 days of online purchase
Reviews
There are no reviews yet.